#476372 in eBooks 2014-03-12 2014-03-12File Name: B00J3WZIZI
About the AuthorSandra Vandermerwe is a best-selling author who has worked as a consultant alongside senior management and boards for a range of private public and NGO enterprises in the field of customer centric transformation more recently specializing in emerging market innovation. Her ideas andCustomer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all t... [PDF.bh21] Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity Rating: 3.91 (404 Votes)
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