[E-BOOK] The Affluent Consumer: Marketing and Selling the Luxury Lifestyle
✿ Ronald D. Michman, Edward M. Mazze ✿
#2543483 in eBooks 2006-09-30 2006-09-30File Name: B00272MH3C
0 of 0 people found the following review helpful. Five StarsBy Sunniegood0 of 1 people found the following review helpful. Good Seller.By Gretchen GottlichReceived as promised. Good Seller."Michman and Mazze describe the affluent consumer according to income and value of assets, and trace the growth of this segment, comparing past profiles to present trends. The increase in dual-income households in the past decade has contributed to this expansion. At one extreme are those confidenBy any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market represents lucrative opportunities for companies that understand how these customers think, act, and make purchasing decisions. Applying primary research, including demographic and economic data, and expertise developed from decades of studying, teaching, and consulting in marketing and consumer beh... [PDF.ft56] The Affluent Consumer: Marketing and Selling the Luxury Lifestyle Rating: 3.92 (480 Votes)
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You can specify the type of files you want, for your device.The Affluent Consumer: Marketing and Selling the Luxury Lifestyle | Ronald D. Michman, Edward M. Mazze. I was recommended this book by a dear friend of mine.
