[Read free] Principles of Integrated Marketing Communications: A Focus on New Technologies and Advanced Theories
✿ Lawrence Ang ✿
#651989 in eBooks 2014-01-01 2013-12-11File Name: B00GA22Z0K
0 of 0 people found the following review helpful. Four StarsBy CustomerEasy to read and understand.'I really like the book and the approach, it's refreshingly different which is what I have been looking for. It is also not American-saturated which is a great relief ... The book reads very well and is properly oriented into marketing thinking not advertising. ... What appeals to me most about LaPrinciples of Integrated Marketing Communications: A Focus on New Technologies and Advanced Theories explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling. It equips students with the knowledge to develop sophisticated marketing campaigns for contemporary business environments. Designed to introduce students to IMC in an engaging way, this valuable resource covers th... [PDF.og24] Principles of Integrated Marketing Communications: A Focus on New Technologies and Advanced Theories Rating: 3.79 (682 Votes)
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You easily download any file type for your device.Principles of Integrated Marketing Communications: A Focus on New Technologies and Advanced Theories | Lawrence Ang. Which are the reasons I like to read books. Great story by a great author.
