[Read now] Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru






#1171937 in eBooks 2010-06-22 2010-06-22File Name: B003WUYQP0

1 of 1 people found the following review helpful. Like it!By Salam Al-KaradaghiReally like the book! Finally understand what the concepts of branding and positioning are all about, how to create an attractive brand for my company!2 of 2 people found the following review helpful. Clear, functional guide for do-it-yourself brandingBy Rolf DobelliSelf-proclaimed "brand guru" Simon Middleton explains in clear, easy-to-understand terms what branding is, and then he tells you how to do it in this syslays out [all] the right questions for anyone launching a brand. (Director, June 2010).From the Back CoverYou donrsquo;t need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book ndash; and 30 days. Simon Middleton shows you how to create, manage aYou don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish yo...


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