(Mobile library) Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements (Business Books)
▲ Scott Goodson ▲
#358364 in eBooks 2012-02-24 2012-02-24File Name: B00743YRCS
1 of 1 people found the following review helpful. fluffy and inauthenticBy David RubensteinThis book is based on the central thesis that businesses can increase sales by aligning themselves with social movements. The successful business examples the author uses are typically well-funded marketing campaigns rather than movements, and the authentic movements for the most part don't lend themselves to business campaigns. He tries hard to expand a few good ideas into a book, but in the end it feelsAbout the AuthorScott Goodson is the founder of the pacesetting global marketing/advertising agency, StrawberryFrog. He has built some of the worldrsquo;s most iconic brands, lectured at Cambridge University, Columbia Business School, and addressed marketing and communications conferences around thThe secret to movement marketing?Your customers want to make a difference ldquo;Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.rdquo; mdash;Daniel H. Pink, author of Drive and A Whole New Mind ldquo;Want to change your customersrsquo; buying habits? Want to change the wo... [PDF.og97] Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements (Business Books) Rating: 4.99 (640 Votes)
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You can specify the type of files you want, for your gadget.Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements (Business Books) | Scott Goodson.Not only was the story interesting, engaging and relatable, it also teaches lessons.
