(Library ebook) Fables Of Abundance: A Cultural History Of Advertising In America






#805285 in eBooks 1995-11-03 1995-11-03File Name: B004S6UWQE

0 of 0 people found the following review helpful. No problems here!By CustomerProduct arrived quickly and as expected!0 of 0 people found the following review helpful. Five StarsBy JsfDense and/but brilliant.19 of 21 people found the following review helpful. Excellent, and counterintuitiveBy pnotley@hotmail.comMost people find advertising very irritating. This is not only understandable, but necessary and just. But what is it about advertising that should put one's teeth on edge? It is easFrom Publishers WeeklyHistory professor Lears's study of the rise of American consumerism explores the repressive aspects of advertising's equating of material abundance with social status. Copyright 1995 Reed Business Information, Inc.From Library JournalLears (history, Rutgers Univ.) offers a schFables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.


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