[Download pdf] Integrated Marketing Communication: Creative Strategy from Idea to Implementation
❀ Robyn Blakeman ❀
#108134 in eBooks 2014-07-10 2014-07-10File Name: B00LWXKKA4
2 of 2 people found the following review helpful. Easy read.By AllysonVery repetitive in content for the price. Easy read.0 of 1 people found the following review helpful. Five StarsBy Alesiagood for creative strategy0 of 1 people found the following review helpful. Four StarsBy LiupengjiucheaperAn obvious choice for faculty who teach campaign strategy, the second edition of Integrated Marketing Communication bridges the gap between the marketing, advertising, and public relations disciplines and lays a foundation for creating integrated messages that are on-strategy and on-target. BlakemNow in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and pract... [PDF.ec09] Integrated Marketing Communication: Creative Strategy from Idea to Implementation Rating: 4.72 (592 Votes)
You easily download any file type for your device.Integrated Marketing Communication: Creative Strategy from Idea to Implementation | Robyn Blakeman. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
