#1174179 in eBooks 2010-09-21 2010-09-21File Name: B0041IXRKC
3 of 3 people found the following review helpful. Good, but not too realisticBy bigbaosThis is a great book that sheds a lot of insight on working with nonprofits. The examples that it provides (in the visual appendix of successful nonprofit brands and in the written experiences of the author and different designers) are numerous and helpful. I found it especially useful when the book delved into the processes of one or two brands and how they worked with designers.That being said, I should notAbout the AuthorDK Holland has been developing award-winning branding, licensing, promotion, and product development for major clients for more than thirty years. Today she works exclusively with nonprofits. The author of a dozen books, she lives in Brooklyn.Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Hollandmdash;a pioneer in the fieldmdash;helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear identity that furthers their mission. Inspiring and demystifying, this book is the essential tool for nonprofits ... [PDF.up47] Branding for Nonprofits Rating: 4.56 (782 Votes)
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You can specify the type of files you want, for your device.Branding for Nonprofits | DK Holland.Not only was the story interesting, engaging and relatable, it also teaches lessons.
