[Mobile library] Switch: How to Change Things When Change Is Hard






#476 in eBooks 2010-02-10 2010-02-16File Name: B0030DHPGQ

0 of 0 people found the following review helpful. Yes this is a great book! :)By laurenkymjnThis is a very interesting books.This book gets you to think about different situations from different views you are learning about from this books.Switch provides people's experiences that can help shape your mind differently forever.It's fun to learn about your type of personality from this book and about our elephants and riders.0 of 0 people found the following review helpful. A look at how successfu.com Chip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard "Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change. But it occurred to us that if people hate change, they have a funny way of showing it. EveWhy is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The ratio...


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You easily download any file type for your gadget.Switch: How to Change Things When Change Is Hard   |  Chip Heath, Dan Heath. A good, fresh read, highly recommended.

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