[Read free ebook] The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
• Fred Crawford, Ryan Mathews •
#942454 in eBooks 2007-12-18 2007-12-18File Name: B000XUAEBC
6 of 7 people found the following review helpful. Enjoyable, Insiteful, and Highly RelevantBy charniwA very good book, not only easy to read but enjoyable and motivating as well. I believe these guys are right on the money with their research and analysis. I agree with the interrpretations of the research data and found myself saying "Yes, that's just how I feel." in response to many of the stories of customer interactions.I believe that this book addresses the most important areas of businesFrom Library JournalCrawford and Mathews, marketing consultants with Cap Gemini Ernst Young (CGEY) and FirstMatter, respectively, break down marketing into five attributes: access, experience, price, product, and service. They argue that successful businesses are those that excel in one of these aThe Undiscovered Consumer . . .and the Mistake of Universal ExcellenceWhat do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they discovered was a new consumer -- one whom very few companies understand, much less manufacture products for or sell products or services to. These consumers are desperately searching for values, a scarce resource in o... [PDF.nt22] The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything Rating: 3.83 (486 Votes)
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You can specify the type of files you want, for your gadget.The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything | Fred Crawford, Ryan Mathews.Not only was the story interesting, engaging and relatable, it also teaches lessons.
