[Read download] Advocacy: Championing Ideas and Influencing Others






#101461 in eBooks 2011-08-30 2011-08-30File Name: B005HRE372

17 of 18 people found the following review helpful. If you ever have to sell an idea, buy this book.By Barry MikeIf you're of the idealistic bent that believes that the best ideas always win out, or that the products and services that companies and non-profits produce always represent the best they can possibly do, then this book is not for you. But get in touch, because I've got a bridge I'd like to sell you.For the rest of us, those of us who at some point will have to convince someone else"Daly, a distinguished communications expert, has produced an exceptional study, which is comprehensive and well documented. . . . This book is certainly a critical piece of scholarship for the business/management curriculum and a great selection for academic libraries."mdash;J.B. Kashner, ChoiceWhen a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: it wasn’t sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of...


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You easily download any file type for your device.Advocacy: Championing Ideas and Influencing Others   |  John Daly. Which are the reasons I like to read books. Great story by a great author.

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