(Get free) One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business






#1587005 in eBooks 2006-10-03 2006-10-03File Name: B00GSB2CAQ

"We Bring Good Things to Life""Itrsquo;s Not TV, Itrsquo;s HBO""Visa: Itrsquo;s Everywhere You Want to Be"nbsp;These arenrsquo;t just advertising slogans; theyrsquo;re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry ups...


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