(Download) War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
·•●- Al Ries, Laura Ries ·•●-
#1137387 in eBooks 2009-02-19 2009-10-06File Name: B001TJ2YBE
3 of 3 people found the following review helpful. Good message but there are flawsBy Mark EllinsReview for for War in the Boardroom -I give this book a strong 3 stars. The message was good and it should be read by Marketers and Sales. The message stating the companies should stay focused and not stray away from their direction is absolutely correct. BUT there were several inherent flaws in this message and the way this book was written:1. I thought it was presumptuous the way they made the ManFrom Publishers WeeklyFather and daughter marketing experts and bestselling authors of The Fall of Advertising, the Rieses explore the gulf between management and marketing and show why this gulf is bad for business, customers and the economy. They demonstrate how the two groups think differently:Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketingmdash;and argue that the solution lies not in what we think but in how we thinkThere's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion.Management minds are not on the same wavelength as marketing minds.What makes a good chief executive? A person who is highly ... [PDF.sf61] War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It Rating: 3.97 (576 Votes)
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You can specify the type of files you want, for your device.War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It | Al Ries, Laura Ries. A good, fresh read, highly recommended.
