[Online library] Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals)
☆ From Springer ☆
#2386535 in eBooks 2016-05-14 2016-05-14File Name: B01FP2D6VW
From the Back CoverThis book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of Chinarsquo;s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companiThis book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of Chinarsquo;s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, posi... [PDF.yt66] Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals) Rating: 3.63 (626 Votes)
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You easily download any file type for your device.Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals) | From Springer. Which are the reasons I like to read books. Great story by a great author.
