[Download pdf] Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)
• Shane Atchison, Jason Burby •
#302079 in eBooks 2015-05-01 2015-04-10File Name: B00U9TKVSS
2 of 2 people found the following review helpful. The digital landscape is rapidly changing, but the principles to work and measure by in this environment remain constant.By TThe straight-forward title certainly suggests the central theme of the book, which is refreshing in a category where big ideas are frequent, but execution and actionable analysis are often left unexamined. The book is in part a practical guide, lending insight from numerous thought leaders throughout, and inspires action.From the Back Cover"As practical as a roadmap . . . it's a book that encourages leaps of imagination." --from the foreword by Sir Martin Sorrell, CEO, WPP "An exceptional guide on how to drive results and make a difference in the ever-changing marketing industry. The principles in Does it Work? onYou can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward. Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future. That's where this groundbreaking marketing guide comes into play. From POSSIBLE, one of the world's most successful digital marketing agencies, ... [PDF.gf19] Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) Rating: 3.84 (681 Votes)
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