[Download free pdf] Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition






#1565278 in eBooks 2011-11-15 2013-01-24File Name: B00B29MLTQ

0 of 0 people found the following review helpful. In Need of a Version Update and Significant EditingBy TFDisappointing on many levels: 1) outdated menu references; 2) test projects that don't function as advertised: a) they have bad code, or b) incorrect instructions. Here's a gem from Chapter 6: "... set the Specification Method to User Specify and change the maximum number of clusters to 5, then set the Specification Method back to Automatic." Hmmm? So which Specification Method is it goAbout the AuthorMr. Collica received a B.S. in electronic engineering from Northern Arizona University in 1982. He has 16 years' experience in the semiconductor manufacturing industry working on yield and product and quality engineering. Since 1998 he has been with Compaq and Hewlett-Packard as a SUnderstanding the customer is critical to your company's success. In this book, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today's businesses want.


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You easily download any file type for your device.Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition   |  Randy S. Collica. I really enjoyed this book and have already told so many people about it!

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