(Free pdf) The Big Investment Lie: What Your Financial Advisor Doesn't Want You to Know






#1266193 in eBooks 2007-01-22 2006-12-14File Name: B005LY2EI6

1 of 1 people found the following review helpful. Covers Financial Advisors of all Sizes and StripesBy R. ColemanIn The Big Investment Lie (Berrett-Koehler Publishers 2007), Michael Edesess provides a revealing, comprehensive, insider's view of the investment advice business. The business' foundation is what Edesess calls "the big investment lie": the widely-held view -- reinforced through carpet-bombing marketing -- that professional active investment management provides clients with value.EFrom Publishers WeeklyHaving learned deceptive sales practices as a teenager selling magazine subscriptions, Edesess sold overpriced credit life insurance before becoming an investment adviser after a boss told him that "the way to make money is to handle money." By 2004, he found himself in FloridThe investment advice and management industry is built on fraud: the idea that professional advisors can predictably and consistently help you get a better rate of return on your investments. The industry sells us on this lie using manipulative tactics that are studied, refined, Wall Street minted, and Madison Avenue packaged. And extraordinarily effective. Here, Michael Edesess exposes the shocking truth that, in fact, behind the success of nearly every prosperous investment professional lies ...


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