[Library ebook] Who Do You Want Your Customers to Become?
❀ Michael Schrage ❀
#265782 in eBooks 2012-07-17 2012-07-17File Name: B008HRM9X4
1 of 1 people found the following review helpful. A powerful notionBy Tim O'ReillyGreat innovators, Schrage argues, don't just conceive new products, they reconceive the customers for those products. Think for a moment about how Henry Ford didn't just create cars - he had to create a whole new vision of society in order to create customers for those cars. Edison didn't just invent the lightbulb and the phonograph, he invented people who came to rely on those things, and everything else that eWho do you want your customers to become?According to MIT innovation expert and thought leader Michael Schrage, if you arenrsquo;t asking this question, your strategic marketing and innovation efforts will fail.In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesnrsquo;t go far enoughmdash;serious marketers and innovators must ask them to become something different inst... [PDF.sk15] Who Do You Want Your Customers to Become? Rating: 4.65 (592 Votes)
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You can specify the type of files you want, for your gadget.Who Do You Want Your Customers to Become? | Michael Schrage. I was recommended this book by a dear friend of mine.
