[Download free pdf] La matriz BCG: El anaacute;lisis BCG de la cartera (Gestioacute;n y Marketing) (Spanish Edition)






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Triunfe con sus unidades estrateacute;gicas de negociosEste libro es una guiacute;a praacute;ctica y accesible para entender y aplicar la matriz BCG, que le aportaraacute; la informacioacute;n esencial y le permitiraacute; ganar tiempo.En tan solo 50 minutos usted podraacute;:bull; Comprender la utilidad de la matriz BCG como herramienta de anaacute;lisisbull; Dividir a sus unidades de negocio en cuatro categoriacute;as para poder identificar las perspectivas de cada unabull; Entender el papel ...


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