(Mobile library) The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
♥ Al Ries, Laura Ries ♥
#166005 in eBooks 2009-10-06 2009-10-06File Name: B000FC10H0
38 of 39 people found the following review helpful. Painful Read and Full of Bad Examples.By JohnWhat a frustrating read from someone who believes there is more to a Company and its Products than just its brand.First off... Ignore the entire last half of the book on anything web based (what they call "the Net"). To be fair..the book was written in 2002, a stone-age ago in terms of the Internet, but the narcissistic assumptions made are so far off.... Such as...-Yahoo is the global leader in se.com As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al RThis marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book... [PDF.id78] The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Rating: 3.91 (752 Votes)
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You easily download any file type for your gadget.The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand | Al Ries, Laura Ries. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
