#595908 in eBooks 2006-10-01 2006-10-01File Name: B00OPAFHIG
0 of 0 people found the following review helpful. A good marketer needs to be familiar with all the information ...By Liange ZhaoThe book, What is Marketing, is from some Harvard Business school professors, they provided techniques to understand marketing and learn how to use the skills to handle marketing easier. The book was originally designed for MBA students to analyze the opportunities in the market and use the opportunities to design and implement their own marketing strategy.The word maFrom the Back CoverSometimes you need more then a one-sentence answer. While the termmarketinggenerally refers to what a company does to create value for customers, practicing marketers know they have a major role in setting their companyrsquo;s strategic direction. Successful marketing requires aSometimes you need more then a one-sentence answer. While the term marketing generally refers to what a company does to create value for customers, practicing marketers know they have a major role in setting their companyrsquo;s strategic direction. Successful marketing requires a deep knowledge of customers, competitors, and collaboratorsmdash;and great skill in serving customers profitably.The book provides the foundation for developing those skills and insights. Itrsquo;s organized according... [PDF.zx97] What Is Marketing? Rating: 4.98 (453 Votes)
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You can specify the type of files you want, for your device.What Is Marketing? | Harvard Business Review, Alvin J. Silk. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
