(Read free) Essentials of Intellectual Property: Law, Economics, and Strategy






#1049001 in eBooks 2011-02-23 2011-02-23File Name: B004S82S28

1 of 1 people found the following review helpful. Good for anyone, not just the bossBy Jasper OliverIf you're looking for a solid foundation to build your IP knowledge, look no more. And this isn't just useful for the CEO, but the wannabes as well.I am a second year law student considering taking the patent bar and was looking for a fresh perspective on IP generally without the lawyerly talk I have grown so (unfortunately) accustomed to over the past two years. This book provides exactly that aFrom the Back Cover"This excellent book provides important analytical tools and innovative perspectives for those who recognize that dealing with patents and copyrights is not just for lawyers anymore, but has become an essential management task." —Eli Noam, Professor of Finance and Economics, andThe definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP...


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