[FREE] Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable






#1031056 in eBooks 2010-03-18 2010-03-18File Name: B003DL3O06

2 of 2 people found the following review helpful. A Modern Philosophy of Successful SalesmanshipBy David E. SarnaKevin Daum and Daniel A. Turner have written a fascinating little book that presents a successful philosophy of marketing and sales in a memorable fable. Subtitled "Get Heard in the Sales and Marketing Jungle," this slim volume of 210 pages records a series of (imaginary) dinner meetings between Lenny, who grew up in Livingston, NJ, went to public schools, eventually became a HassidFrom the Inside FlapBusiness had changed. For years, as VP of Sales and Marketing at Wolfson Furniture, Ryan Miller easily created steady growth and success. Then the economy tanked. Sales dwindled. Marketing efforts flopped. Wolfson Furniture was suddenly on the ropes. Ryan's future, once golden,Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business e...


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