[Online library] Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth
✿ Tracy Eiler, Andrea Austin ✿
#1176223 in eBooks 2016-09-01 2016-09-01File Name: B01LG01ONE
0 of 0 people found the following review helpful. If sales+marketing alignment is an issue in your organization, READ THIS BOOK!By Cory BrayThis book is a must-read for all sales and marketing leaders! If you're struggling with alignment, you will find several actionable strategies and tactics to turn "us vs. them" into revenue!Eiler and Austin obviously know their stuff and this book is heavily researched with several real-life examples.1 of 2 people found the following review helpful. TerrifiFrom the Inside FlapThe misalignment of your sales and marketing teams does more damage than you think. The disconnect between marketing and sales goes way back in history, but the business impact is getting worse and is now directly affecting top- and bottom-line performance, according to originalA smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Smart, practical explanations, case studies, and tips guide you toward action over theory, and dozens of examples illustrate the tangible effects of these changes in action at business-to-business companies. Written by sales and marketing executives who have made alignment work, this book is dir... [PDF.qp95] Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth Rating: 3.65 (548 Votes)
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