(Download ebook) Marketing Analytics: Data-Driven Techniques with Microsoft Excel
·•●- Wayne L. Winston ·•●-
#157753 in eBooks 2014-01-08 2014-01-08File Name: B00HSIJAH6
13 of 14 people found the following review helpful. Not just another Excel analytics book, this one is well worth the price....By David L. ParnellMy masters degree has moss growing on it and I am just a nuts and bolts operations analyst....so I have seen many books titled as "analytics" texts when in fact they were mere rewrites of applied statistics or just "also ran" Excel recaps. Some Excel analytics books are really VBA biased programming books or discussions built around SQL Server topicsFrom the Back CoverPowerful techniques for analyzing business data with Excel Most businesses are awash in data. To make that data work for your business, you need a simple, cost-effective tool mdash; ideally, one you already know something about. Excel is that tool. Every example in this book featHelping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective too... [PDF.hf79] Marketing Analytics: Data-Driven Techniques with Microsoft Excel Rating: 3.57 (614 Votes)
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