[Read now] Communicate to Influence: How to Inspire Your Audience to Action (Business Books)






#621416 in eBooks 2015-03-27 2015-03-12File Name: B00TJHL6LW

4 of 4 people found the following review helpful. Invaluable ToolBy Gene Paul BlochConsider the skills required for playing a sport, creating art, cooking, or mastering a musical instrument. They all require extensive training, guidance and practice. Yet for basic communication, we rarely have any formal training. Most of us are just winging it. Ben and Kelly Decker turn this concept on its head with "Communicate To Influence," breaking down each element of the communications experience into aFrom the Back CoverPraise for Communicate to Influence ldquo;Getting presentation tips from the Deckers is like getting basketball tips from Phil Jackson. Theyrsquo;ve seen it all and worked with the best.rdquo; ―Chip Heath and Dan Heath, coauthors of the New York Times bestseller Made to Stick:"The gold standard for communication training programs." mdash;USA Today Business communication sucks. At each meeting and presentation, we are inundated with information, leaving us thirsting for inspiration. Sure, we will check off an action item because we have to . . . but what if we were actually inspired to do something? What if we were so moved that we wanted to do it? Leaders must earn the license to lead. Not by expertise, authority, or title alone, but by influence. In Communicate to...


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You easily download any file type for your device.Communicate to Influence: How to Inspire Your Audience to Action (Business Books)   |  Ben Decker, Kelly Decker. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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