[Read and download] How to Write a Marketing Plan (Creating Success)






#1403682 in eBooks 2016-09-03 2016-09-03File Name: B01LLAYXL4

0 of 0 people found the following review helpful. GoodBy DarrenIngram_dot_comA short but sweet little guide to give the reader the basic knowledge to create a marketing plan. Despite being aimed at the SME, clearly a lot of this guidance can be used within larger companies too.This is a new and updated version of a previously well-received book, including information about social media marketing, email campaigns, web commerce and much more. It may be enough to get the totally stumped reader outAbout the AuthorJohn Westwood is the author of The Marketing Plan Workbook (Kogannbsp;Page).nbsp; Henbsp;has held a wide variety of senior sales and marketing positions.How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, ...


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