(Download free ebook) Impact Pricing: Your Blueprint for Driving Profits






#690757 in eBooks 2011-09-02 2011-07-29File Name: B005DIBA4O

1 of 1 people found the following review helpful. Impact Pricing hits the markBy Dick SobelImpact Pricing is best positioned to help non pricing business professionals, who need to acquire a grasp and importance of the pricing lever. The book clearly describes the key pricing imperatives and helps the reader to understand the impact of these imperatives on their businesses. The use of the summary points and questions help the reader remember what was read and reinforces salient points.I have beAM I PRICING RIGHT?Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer.Price—itrsquo;s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate prove...


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Rating: 3.80 (481 Votes)

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