[Pdf free] Smarter Pricing: How to capture more value in your market (Financial Times Series)






#2682432 in eBooks 2010-04-08 2010-04-08File Name: B00ABMPB60

0 of 0 people found the following review helpful. Great business management bookBy Romeo RichardsThis book is great for anyone in business management. The author touches on many different topics including making smarter pricing decisions, implementing pricing strategies, pricing sensitivity, creative communication of pricing, promotions, and so much more.Romeo RichardsHow To Market And Manage A Private Medical Practice" ... this crisp, comprehensive book by a marketing and strategy expert... cannot fail to pay dividends" - Director Magazine, February 2006 From the Back CoverAre your prices too low? nbsp; Some of your customers would pay more, and there are times and places where you could charge more. Of courseFrom airline tickets to bottled water, health clubs to student textbooks; price can have a profound impact in the market. Pricing decisions, right or wrong, can change buying behaviours, drive the profitability of businesses and even transform competitive landscapes.For the price of a flexible economy ticket to Warsaw with British Airways, a traveller could buy 8 return flights with Air Polonia. How do companies like British Airways fight back against the value players? With profitability and c...


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You can specify the type of files you want, for your device.Smarter Pricing: How to capture more value in your market (Financial Times Series)   |  Tony. Cram. A good, fresh read, highly recommended.

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