(Read download) The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage






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0 of 0 people found the following review helpful. Valuable for B2B MarketersBy Russell RothsteinThe Agile Marketer is a hands-on guide for marketers looking to move their marketing to a more customer-centric approach.Roland provides a practical guide explaining what Agile Marketing means, its benefits compared to more traditional marketing methods, and how to integrate Agile Marketing with your long-term marketing strategy.As CEO of IT Central Station, I have seen the importance of integratingFrom the Inside FlapMarketing in the digital era has evolved into a whole new gamemdash;and the name of the game is the customer experience. Marketers today must integrate a complex set of technologies to capture the customers' digital body languagemdash;and thereby deliver the right experiences, aThe marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body languagemdash;and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with. The methods th...


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