(Free and download) Authenticity: What Consumers Really Want
☆ James H. Gilmore, B. Joseph Pine II ☆
#805511 in eBooks 2007-10-18 2007-10-18File Name: B00UJZPFME
0 of 0 people found the following review helpful. Authenticity: What consumers really wantBy MyungAccording to this book, today consumers want authentic experiences in memorable events that engage them in an inherently personal way such as being real, original, genuine, sincere, and deliberately and sensationally staged experiences. I really liked the ideas of authentic experiences in this book.3 of 4 people found the following review helpful. An Even Deeper Dive into the Experience EconomyBy SFrom Publishers WeeklyThis eye-opening but muddled volume tells companies to remain true to self or, at least, to appear genuine, arguing that in a world increasingly filled with deliberately and sensationally staged experiences... consumers choose to buy or not buy based on how real they perceiveContrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sellmdash;or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much asmdash;if not more thanmdash;... [PDF.pe14] Authenticity: What Consumers Really Want Rating: 4.83 (505 Votes)
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You can specify the type of files you want, for your gadget.Authenticity: What Consumers Really Want | James H. Gilmore, B. Joseph Pine II. I really enjoyed this book and have already told so many people about it!
