[Free read ebook] Small Data: The Tiny Clues That Uncover Huge Trends






#137981 in eBooks 2016-02-23 2016-02-23File Name: B012N6FB84

56 of 59 people found the following review helpful. Insightful to the SoulBy Bror EricksonI couldnrsquo;t put this book down. That was weird. It was a book about marketing, right? Well, maybe that was part of it. Irsquo;m not a marketer. Irsquo;m a pastor with a huge interest in people. I like to know how people think, what people think, what is driving them, what are they missing. Irsquo;m constantly wondering how I can apply the gospel to their lives so that the death and resurrection of Jesu*A New York Times bestseller**Named one of the "Best Business Books of 2016" by strategy + business**Named one of the "Most Important Books of 2016" by Inc.**A Forbes 2016 "Must Read Business Book"**Named a "Book Retailers Should Read in 2016" by Shelf Awareness*"Lindstrom's uncanny ability to detMartin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of ldquo;small datardquo; in his quest to discover the next big thingHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangersrsquo; homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthra...


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