(Read download) Thinking in New Boxes: A New Paradigm for Business Creativity
♥ Luc De Brabandere, Alan Iny ♥
#295859 in eBooks 2013-09-10 2013-09-10File Name: B00BVJG4WM
0 of 0 people found the following review helpful. I really enjoyed this book and found new ideas in itBy CustomerI really enjoyed this book and found new ideas in it. Thinking in new boxes has become a concept I apply all the time now. Really good information here.0 of 0 people found the following review helpful. One of the best of its kindBy CARLOS BARAJAS PONCE DE LOne of the best of its kind. Well explained and easy to understand for non-academics. Creative thinking is more a metter of "thiWhen BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. nbsp; LIGHTERS? nbsp; With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen companymdash;a business in the PEN ldquo;boxrdquo;mdash;figured out that there was growth to be found in the DISPOSABLE ldquo;box.rdquo; And he was right. Now there are disposable BIC lighters, razors, even phones. The... [PDF.jy40] Thinking in New Boxes: A New Paradigm for Business Creativity Rating: 4.71 (639 Votes)
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