[Free] Tilt: Shifting Your Strategy from Products to Customers
☆ Niraj ☆
#624981 in eBooks 2013-10-15 2013-10-15File Name: B00E257S7W
10 of 10 people found the following review helpful. Getting inside the customer's mindBy John GibbsIncreasingly, sustainable competitive advantage is to be found not in the technical superiority of products but in interactions with customers, according to Niraj Dawar in this book. Businesses therefore need to be tilting their centre of gravity from upstream activities (activities relating to production and products) to downstream activities (activities relating to customers).What other strategiIncluded in Forbes Eight Noteworthy Books of 2014rdquo; list.A Top Shelf Best Business Book pick of the Year: Marketingrdquo; strategy+business magazineTilt is a must read for business heads as it will allow them to have a relook at their strategy. Investments made in understanding consumShift your strategy downstream.Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventorymdash;and by inventing excitin... [PDF.gb99] Tilt: Shifting Your Strategy from Products to Customers Rating: 3.80 (544 Votes)
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You easily download any file type for your gadget.Tilt: Shifting Your Strategy from Products to Customers | Niraj. I was recommended this book by a dear friend of mine.
