(Read free ebook) Principles and Practice of Marketing






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0 of 0 people found the following review helpful. ... comprehensive books on marketing I have ever had the good fortune of readingBy CustomerOne of the most comprehensive books on marketing I have ever had the good fortune of reading. Helped me coast through my MSc. Good stuff.0 of 0 people found the following review helpful. Three StarsBy AnonExcellent assist in a recently completed course.About the AuthorDavid Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketing's Life Achievement award for distinguiThe fully updated eighth edition of Principles and Practice of Marketing continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life.


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