(Read free) Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle
✿ Jonas Hoffmann, Laurent Lecamp ✿
#1611871 in eBooks 2015-07-26 2015-07-26File Name: B011CXMT8E
0 of 0 people found the following review helpful. Useful parts, but I probably won't recommend it to anyone.By CustomerThis has some very useful names and ideas for an independent.The BARE approach is a little BS feeling and to biz speak for me.The author kind of pushes his own agenda while talking about how cool his company and his friends companies are.Otherwise, useful info in there.Site note: The copy that I received (Bright green hardcover) was printed horribly. Within 2 weeks the first h'Independent Luxury is a fascinating exploration of what innovation in luxury means, brimming with examples of producers of luxury that are trying to make it on their own. Anyone interested in the strange world of luxury goods will find enlightenment in this book.' -Brooke Unger, The Economist 'TIn recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry. [PDF.xq44] Independent Luxury: The Four Innovation Strategies To Endure In The Consolidation Jungle Rating: 4.94 (400 Votes)
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