#506255 in eBooks 1986-06-02 1986-06-02File Name: B001D1YCU4
37 of 38 people found the following review helpful. A must-have book for high-tech marketing staffBy J. G. HeiserThis is a great guide to success in the high-tech marketplace. Although it predates Geoff Moore's model, it is completely complementary to Moore. Unlike Moore, Davidow goes into much more depth in terms of appropriate marketing activities. This is a useful book for all marketers, executives, engineers, and financial decision makers. It accurately portrays the dangers of makingJohn SculleyChairman and Chief Executive Officer, Apple Computer, Inc.Bill Davidow is both an insightful thinker and respected player in the Silicon Valley phenomenon. Bill's unique perspective on high technology marketing makes this an important book for all of us in high technology to read.RoberA Simon Schuster eBook. Simon Schuster has a great book for every reader. [PDF.ug81] Marketing High Technology Rating: 4.85 (440 Votes)
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