[Read and download] BRAND sense: Sensory Secrets Behind the Stuff We Buy






#404871 in eBooks 2008-06-16 2008-06-16File Name: B00371V9LI

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results. Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six-step program for bringing brand building int...


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