[Get free] Product Strategy for High Technology Companies (Marketing/Sales/Advertising Promotion)
♥ Michael E. McGrath ♥
#766158 in eBooks 2000-11-02 2000-11-02File Name: B005EPVC2Q
1 of 1 people found the following review helpful. Timeless wisdom on the tapBy Deepak AlseEleven years after its first release and on my third reading of this book, I keep rediscovering its applicability to my professional life as a product strategy consultant. This is the most comprehensive book I've read on Product Strategy; The books has abundant references and anecdotes that are part of product management history. Some readers may question certain examples in the current context - however,One of the key determinants of success for todayrsquo;s high-technology companies is product strategymdash;and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Applemdash;plus a new focus on growth strategies and on Internet businessesmdash;define how high-tech companies can use product strategy and product platform strategy for competitiveness, ... [PDF.qx70] Product Strategy for High Technology Companies (Marketing/Sales/Advertising Promotion) Rating: 3.86 (764 Votes)
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You easily download any file type for your gadget.Product Strategy for High Technology Companies (Marketing/Sales/Advertising Promotion) | Michael E. McGrath. A good, fresh read, highly recommended.
