(Free download) The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power






#404103 in eBooks 2017-01-17 2017-01-01File Name: B01MS0B68T

3 of 3 people found the following review helpful. it is useful to know of specials that would interest usBy Ian MannThat large amounts of data are being collected about ourselves and our lives is hardly new. All our digital financial transactions are collected, our telephone calls (if not their content,) are collected, so are our driving patterns, and so much more. How this affects our lives is possibly something we are now alert to, until we get the call from our bank querying lsquo;unusual pu"[Joseph Turow's] book offers invaluable insights about in-store data-gathering, including frank observations from unnamed industry sources. . . . Valuable reading for shoppers and retailers alike." ---KirkusAbout the AuthorJoseph Turow is the Robert Lewis Shayon Professor of Communication and AssA revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expertrsquo;s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executivesrsquo; drive to understand shoppers in the aisles with the same obsessive detail that they track...


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