[Free download] Why CRM Doesn't Work: How to Win by Letting Customers Manange the Relationship (Bloomberg)
✿ Frederick Newell ✿
#1751600 in eBooks 2010-05-21 2010-05-21File Name: B003NX730Q
CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to say what they really want? nbsp; In Why CRM Doesn't Work, leading international marketing consultant Frederick Newell explains why it's time to change the game to CMR (Customer Management of Relationships). CMR... [PDF.eu39] Why CRM Doesn't Work: How to Win by Letting Customers Manange the Relationship (Bloomberg) Rating: 3.60 (689 Votes)
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