(Read and download) The Advertising Age Encyclopedia of Advertising






#3403391 in eBooks 2015-06-18 2015-06-18File Name: B00ZXV0V6O

0 of 0 people found the following review helpful. it was a good buy.By Godfrey OgboAgainst my expectations, the three-volume text has library stamps on the inside and the edges. Apart from that, it was a good buy.From Booklist*Starred * This comprehensive reference source takes a broad look at the advertising industry. Its focus is primarily historical because, as the editors point out, "much of advertising's past remains buried, reported only in rare press accounts and other primary sources." Included areFor a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countr...


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