[Ebook pdf] Buying In: The Secret Dialogue Between What We Buy and Who We Are
• Rob Walker •
#198087 in eBooks 2008-06-03 2008-06-03File Name: B0015DWKWW
0 of 0 people found the following review helpful. Buying In: the Secret Dialogue Between What We Buy and Who We AreBy Kim Burdick."Buying In" is a thought-provoking look at America's consumer culture.Rob Walker tells us there is a strong disconnect between theories about contemporary immunity to advertising and the consumer culture he has actually observed.His conclusion is that in a world of many "pretty good choices," modern Americans and others do not buy things based on price and quality isFrom School Library JournalAdult/High Schoolmdash;Walker takes a close look at past and present consumerism in the United States, positing that older forms of advertising are no longer successful. In their place, the trend has shifted to what the author calls "murketing," a mix of "murky" and "markBrands are dead. Advertising no longer works. Consumers are in control. Or so we're told. Innbsp;Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, ... [PDF.zp89] Buying In: The Secret Dialogue Between What We Buy and Who We Are Rating: 3.66 (725 Votes)
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You easily download any file type for your gadget.Buying In: The Secret Dialogue Between What We Buy and Who We Are | Rob Walker. A good, fresh read, highly recommended.
