(Download ebook) The Digital Crown: Winning at Content on the Web
♛ Ahava Leibtag ♛
#930473 in eBooks 2013-09-17 2013-09-17File Name: B00FJ6S2PK
3 of 4 people found the following review helpful. Relentlessly practical approach to producing contentBy James CallanContent strategy is rife with blue-sky manifestos, but pragmatic how-to guides are harder to come by. Ahava's book, however, gives you a seven-point system for creating effective content. ("Effective" = makes you money.)This book sits primarily on the content marketing side of the content strategy spectrum, but is very savvy about UX and working with your customers (why create co"This is a sample chapter from Ahava Leibtagrsquo;s new book, The Digital Crown: Winning at Content on the Web. 2014 Morgan Kaufmann." - Uxmatters.com,August 2014 "hellip;author Ahava Leibtag does a fantastic job on showing how to ensure that your web site has what it takes to get visitors to retuIn 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book yoursquo;ll learn th... [PDF.xn95] The Digital Crown: Winning at Content on the Web Rating: 3.94 (448 Votes)
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You can specify the type of files you want, for your device.The Digital Crown: Winning at Content on the Web | Ahava Leibtag. I really enjoyed this book and have already told so many people about it!
