[Online library] Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
☆ Mike Smith ☆
#561842 in eBooks 2014-11-19 2014-10-19File Name: B00KVO2CGU
3 of 3 people found the following review helpful. Interesting Overview of the Direction of the IndustryBy Jacob HenkeThis was a very interesting overview of the direction of the advertising and some of the history leading up to the usage of targeted advertising and real time bidding.Unfortunately, any time the author began to talk about the technical side of things, concepts were either vastly over simplified or just plain wrong.Good information about how targeting came to be and a very high le"...an effective overview of the new media landscape....a good read for marketers who need a good history of the last 15 years in online media and a look at where it might all be headed." --AdPulp ldquo;Mike Smith has done a terrific job of laying out the world of digital marketing inFar from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes reader... [PDF.bu01] Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers Rating: 3.88 (542 Votes)
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You can specify the type of files you want, for your gadget.Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers | Mike Smith.Not only was the story interesting, engaging and relatable, it also teaches lessons.
