[DOWNLOAD] Strategy Maps: Converting Intangible Assets into Tangible Outcomes






#147161 in eBooks 2003-12-16 2003-12-16File Name: B004OEILJ0

0 of 0 people found the following review helpful. Strategy, Alignment, Communication, ClarityBy Alicia CrumptonOne of my earlier bosses required that any idea, process, program, etc. be presented using both words and graphics. He wouldn't review anything that didn't have a picture showing the process or relationships of ideas. So I tend to be an Excel spreadsheet, data kind of person although I really think I need to give this up (laugh)....drawing a picture isn't my strong suit, at least not"...a useful resource for any manager who is or will be leading a balanced scorecard initiative." -- Strategic Finance, March 2004About the AuthorRobert S. Kaplan is the Marvin Bower Professor of Leadership Development at Harvard Business School. David P. Norton serves as a Director with the BaMore than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.Now, using their ongoing research with hundreds of B...


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