[DOWNLOAD] Fusion for Profit: How Marketing and Finance Can Work Together to Create Value
❀ Sharan Jagpal, with the assistance of Shireen Jagpal ❀
#1972846 in eBooks 2008-09-26 2008-09-26File Name: B001GIPDBQ
5 of 7 people found the following review helpful. Amazing and eye-opening- A new and better way of thinking and running a businessBy Luke MI had the pleasure of being in an intro marketing class taught by the author, and we used this book. It is easy to read, unlike his older, calculus-laden book. Every chapter has in it a moment where you realize that he has just taught you something that in your mind is almost revolutionary. I was so happy that this was the book we used for my intro market"Fusion for Profit is a one-of-a-kind exposition of how the fusion of marketing skill and financial discipline can drive shareholder value...This superb book is a must read for anyone interested in building businesses."--From the Foreword by Dinyar S. Devitre, Senior Vice President and Chief FinanThe corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-world examples how managers can use sophisticated concepts to fuse different functional areas in the firm, especially marketing and finance, to increase the firm's ... [PDF.la80] Fusion for Profit: How Marketing and Finance Can Work Together to Create Value Rating: 3.99 (402 Votes)
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