[Free] The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)
♛ David L. Rogers ♛
#17131 in eBooks 2016-04-05 2016-04-05File Name: B01C3I2ESM
0 of 0 people found the following review helpful. Great framework and model for Digital TransformationBy evcamDavid Rogers has provided an excellent practical definition of a hugely abused and overused industry buzzword, Digital Transformation, and provided a very practical framework for implementing it. His approach is pragmatics yet realistically illustrates the huge breadth of transformation and significant organizational change management challenges to be overcome if large traditional enterSeldom have the effects of digital change on legacy businesses and innovators alike been so succinctly explained. David L. Rogers uses frameworks and case histories to illustrate how and why the times they are a changin'. And more importantly, exactly how to adapt. (Bob Garfield, cohost of NPR's OThe fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategies are outdated. If managed correctly, lagging businesses can transition by harnessing the power of the digital age to create new value for customers and outperform their competitors. Drawing on years of experience as an educator, researcher, and consultant, David L. Rogers identifies five key rulesand provides practical, hands-on toolsthat will help businesses o... [PDF.rn50] The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) Rating: 3.93 (440 Votes)
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