[Get free] Outside In: The Power of Putting Customers at the Center of Your Business






#52782 in eBooks 2012-08-28 2012-08-28File Name: B008CRWKRY

14 of 14 people found the following review helpful. "Outside In" Provides Inside Road Map to Customer Experience SuccessBy Robert AdamsOutside In is a great book for businesses and other organizations who want to understand and utilize the power of customer experience. If your company has any kind of interaction (digital, over-the-phone, face-to-face, or otherwise), you will benefit from applying the principles it contains to your business.But that's not why I bought the book. I've taking a difWhat simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and patients?The solution in each case was a focus on customer experience, the most powerfulmdash;and misunderstoodmdash;element of corporate strategy today.Customer experience is, quite simply, how your customers perceive their every interaction with your com...


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