[Mobile library] Marketing 4.0: Moving from Traditional to Digital
❀ Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ❀
#32106 in eBooks 2016-11-17 2016-11-17File Name: B01MXMZE4T
2 of 2 people found the following review helpful. Decluttering you busy marketing mindBy Marc AshwellA great read to calm your mind. The frameworks provide a sensible way to gather your thoughts and apply them to your customer's needs in a meaningful way. Today's world is full of useless advice, complicated mechanics, tools and rules - this answers so much more.0 of 0 people found the following review helpful. A well written and researched book that provides great insight into the digital markeFrom the Inside FlapSince Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is it can creatMarketing has changed forevermdash;this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brandmdash;and they are surrounded by alternatives every step of the way. Y... [PDF.ge88] Marketing 4.0: Moving from Traditional to Digital Rating: 3.96 (648 Votes)
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